Hashtags Gone Wild: When Vegans and PETA Activists Hijacked #McDStories

#McDStories is possibly a textbook case of how social media can backfire horribly, and what happens when the crowd actually joins the conversation. It all started when the official McDonalds Twitter handle started a hashtag with two tweets vaguely eliciting McDonalds stories from consumers.
The conversation soon got hijacked by a number of users, who shared bizarre and unpalatable experiences under the hashtag. Here are some highlights.

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