Adobe finally jumps on the HTML 5 bandwagon with Adobe Edge

 

Being a creative in these times is pretty exciting. After the firm abandonment of Flash on iOS, the world seems to be ignoring Flash and moving towards the more robust but still nascent HTML5. With lots of big name companies and designs studios jumping on the HTML5 bandwagon, with majority of clients are demanding HTML5 to get their brands and messages through mobile as well desktop spaces.

 

Adobe in all this could easily have thrown everything it had against the overwhelming odds. Instead of succumbing to ego, Adobe instead just kept its ear to the ground, and today they have just revealed Adobe Edge, a software that makes uses HTML 5, CSS and JavaScript to create animations and UI elements.

This is an extremely smart move by Adobe, instead of fighting fire with fire, they have launched the solution that all HTML 5 designers have been waiting for. We have a video below of Adobe Edge in action, and its quite exciting to finally have a competent easy to use piece of software from one of the giants. Designers can try it out for themselves as Adobe has it up for free for testing.  Not only that you can check out some examples here and here.

Now, tackling the elephant in the room.

What does this mean for Flash? Is Flash dead? Whats the future of Flash?

Adobe in these last few years is still streamlining Flash and the Flash player. However, it seems they are also beginning to realise that having a cumbersome Flash player that constantly needs updates is not the way to go. However, rather than let Flash just die out, they have made the system more powerful, with ActionScript libraries providing a rich scripting language capable of visually and aurally beautiful websites, robust applications as well as social and augmented reality experiences unlike anything you have ever seen. 

Adobe has also been busy building Air for mobile design and development as well as application design. So we will not be seeing the death of Flash at all, in fact we will be seeing the maturity of Flash in the sense that its making inroads into more serious application development.